ANALYZING
ADVERTISEMENTS USING OPTIC
O – Overview
Write a
one-sentence overview of the advertisement: what do you see & what is the
ad for? Who
might be the audience?
P – Parts
What parts of
the ad are most visually striking?
T – Title and Text
What text is
present? What/how does it contribute to the ad’s message?
I - Interrelationships
What’s the “hidden
promise” of the ad? Are there any symbolic meanings? What
tone or
feelings are produced?
Rhetorical
Appeals
Does the ad
make any appeals to ethos? Explain how the ad tries to create a sense
of
credibility, character, or reliability.
Does the ad
make any appeals to logos? Explain how the ad makes use of logic,
facts,
statistics, anecdotes, or other evidence.
Does the ad
make any appeals to pathos? Explain the feelings the ad attempts to
elicit from
those who see it.
Conclusion
How effective is
this advertisement? What details help convey its message?
HOMEWORK: Independent Reading. 500 pages and book conference will be completed by Wednesday, October 26.
Also, if groups didn't finish ad analysis in class, they should as homework.
